Gold Town Jewelry is a 27-year-old family business that has been in Rancho Bernardo for the past 20 years. Owner BJ Rezaie came on board 18 years ago and guests can tell from the smile on his face when a customer walks in that he loves what he does. 

Gold Town claims to offers the most cash for gold, among other services. There's a huge selection to choose a special gift from in the store, including custom design. All jewelry repairs are also done on site.